The new visual identity and new signature will reinforce our brand on the products and in store displays. It will be a new appearance to win over customers.
The new stickers are larger and the size of the letters in ‘Oscar’ allows for enhanced legibility. The new logo takes into account the farm origins of the kiwifruit. To ensure an effect across the product line, the new boxes differ depending on the fruit’s origin and market. Red* remains the reference colour, as it is the colour of happiness in Asia, where we are in the midst of expansion.
For 35 years, our Oscar brand has been recognized in more than 35 countries.
Oscar produces happiness in all those who it touches: farmers, suppliers, employees, clients, and of course, our customers.
Present around the world, grown with love, and with regular controls, Oscar kiwis will put a smile on your face!
“… with this new slogan, which can be understood by everyone, we want to underline a global company approach, which is already supported by ISO9001, that sets us apart and that allows all of the stakeholders to orient themselves towards the satisfaction of our clients. We will continue to do everything in our power to ensure that a customer buying an Oscar kiwi understands that they’re also buying into the values of the brand – values that go above and beyond the nutritional and energetic values of the kiwifruit…” Jean-Baptiste Pinel, Primland General Director
In ancient China, an animal called the ‘nian’ devoured a certain number of people as springtime approached. This animal was afraid of the colour red, and everyone was afraid of being eaten. That is why the Chinese celebrate the approach of the New Year y decorating their houses in red, to keep the animal away. Thus, red has become the colour of happiness and luck.