COUNTRIES: An international orientation
For more than 20 years, Primland has been able to take the earliest opportunity to position itself in high-growth markets for the consumption of high-quality fruits including Asia, Oceania, and the Americas. Exports represent 57% of total sales worldwide.
More than 15 years ago, Primland established a subsidiary in Chile in the Curico region. This subsidiary allows it to maintain supply in the off-season. In 2015, Primland invested in new cold-storage rooms. The production of Hayward kiwis was then around 4,000 tonnes. Thanks to a partnership with the Foundation for the Promotion of Chile’s Image, the new Oscar Chile packaging contribute to an appreciation for the area.