MARKET PLACE


Today, the Oscar® kiwi is omnipresent in the international marketplace.

Primland sells 15,000 tonnes year-round! At 35 years old, this small green fruit continues its rise in the world. In the agri-food sector, the Oscar® kiwi contributes to the standing of French businesses in China. For more than 20 years, the Chinese have been eating our kiwifruit!

This is a success story from the Landes that owes nothing to chance. It can be explained by the quality of Oscar® kiwis as well as their double certifications, Red Label and PGI. Going deeper, there is also company dynamism and a team spirit that goes from the beginning of the production and marketing chain to its end.

It’s no surprise that it is so highly classified today! The international company dynamism of PRIMLAND has allowed it to enter into the Top 100 of French exporting companies, a ranking established in July 2015 by the L’Expansion economics magazine. In it, Primland is ranked 70th of all French exporting businesses in all categories.

This economic performance allows our farmers to benefit from the dynamism and business experience of Primland. Primland’s proximity with the market allows it to better define customer expectations and to design the supply of tomorrow.

Kiwifruit has become the 10th most purchased fruit in France according to Interfel (the trade association for fresh fruits and vegetables). Every year, the French consume about a billion kiwis, or 1.2 kilos per person per year.

This offers excellent prospects for a larger opening on the international and export markets.

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Some news

Kiwi fruits and digestion

Kiwi fruits and digestion

11 March 2019
Do you have digestion issues? Are you sometimes feeling a little bloated after a meal? Maybe you should grab a kiwi fruit! It has plenty of fiber and also contains an enzyme aiding digestion.  K...
Kiwi fruits: how to select and store them?

Kiwi fruits: how to select and store them?

18 February 2019
Do you really know how to choose and store kiwi fruits whether you want to enjoy them right away or wait a few days? Here are a few tips to pick the best Oscar® kiwis on the stalls. Select kiwi f...
Celebrate Chinese New Year with Oscar®!

Celebrate Chinese New Year with Oscar®!

04 February 2019
In 2019, Chinese New Year celebrates the Earth Pig. For this special occasion, Oscar® is pleased to present its new packaging! Find out more about this year's celebrations... Chinese New Year, als...
Kiwi: sweet and salty recipes

Kiwi: sweet and salty recipes

22 January 2019
Have you ever tried kiwi fruits in your daily recipes? Well, you should! This is actually a great way to try new flavors… Have a look at these 3 delicious recipes made by Oscar® kiwi. You probab...
DIY: homemade kiwi scrub and mask!

DIY: homemade kiwi scrub and mask!

07 January 2019
Have you ever tried a DIY cosmetic food? This is actually a natural and nice way to pamper your skin. The good news is that you can try to do it with a kiwi fruit as it has many benefits. Lets find ou...
Essential winter vitamins with Oscar® kiwi!

Essential winter vitamins with Oscar® kiwi!

19 December 2018
Winter is here and it won’t bring us down! Lack of sunlight, tiredness and viruses are part of this cold season. Fortunately, there are tips to wipe out the winter disorders with Oscar® Kiwi. Ready...

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