EXPORTATION

EXPORTATION: From the Adour to China

It’s a wonder: the little fruit from China is now exported to the land of the rising sun! China is one of our largest markets.

With Oscar kiwis, PRIMLAND was the first European company to sell kiwifruit in Taiwan, in 1993. Oscar kiwi obtained South Korean authorities’ approval in 2013 and Chinese authorities’ in 2009. This success is even more impressive since China submitted particularly demanding specifications in terms of sanitation. The approval procedures are the result of 8 years of hard work.

Present in many professional salons, the Oscar kiwi was the first French kiwi to participate for many years in Asia Fruit Logistica, the largest sector conference on the Asian continent.

In 2015, PRIMLAND participated in the Franco-Chinese economic summit on the occasion of a visit by Li Kequiang, the Chinese Premier.

In order to extend our market, Interfel, the trade association for fresh fruits and vegetables, has implemented informational and promotional communication campaigns in France and around the world.