OSCAR BRAND


Oscar kiwi, a little kiwifruit all grown up
PR_0069

 

For 35 years, the Oscar brand has been recognized in more than 35 countries.
History was made in 1980 when two pioneers, Guy Polecot and François Lafitte, kiwifruit farmers in south-western France, created the Oscar brand.
At that time, they were 30 farmers harvesting 100 tonnes, and total sales were around €200,000. All of the production was sent to Germany, which was the only European country where the little green fruit was known.
In 1982, kiwifruit took off in France. The SCAAP Kiwifruits de France co-operative was created, allowing kiwifruit production to spread and new markets to be opened. SCAAP has developed a chain of service that is organized around 3 main links: farmers, packaging stations, and commercial activity. Since then, production has not stopped growing.

 

Oscar kiwis around the world

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The Oscar kiwi’s fame around the world is due to its quality. Traceability was also quickly guaranteed by the implementation of a Product Conformity Certificate for the Oscar kiwi. Since then, this little green fruit from the middle of nowhere has become a giant of France’s south-western agricultural production.
Kiwifruit has gone international! The Oscar kiwi reached the Spanish (1987) and Canadian markets (1990), while its entry into Taiwan, Hong Kong, and Singapore (1993) make the Oscar the first European kiwifruit to be sold in Asia. Later, it reached the Americas, with 1998 launches in Brazil, the USA, and Argentina. In 2009, Oscar kiwi received India and China’s approval, and then South Korea’s in 2013. Currently, Primland is working with French authorities for an entry into the Japanese market.
Today, Oscar represents more than 20,000 tonnes of kiwifruit sold each year around the world, and more than 350 farmers engaged in a co-operative approach.

 

Oscar Kiwi gets a new look

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In 2015, in order to stand out in the marketplace and on the grocery store shelves, Oscar has created a new identity, a new look. Its logo and packaging has been modernised in tandem with its new slogan: “Be Kiwi, Be Happy” From the farmer to the customer via our clients, Oscar kiwi seeks to bring happiness to all who cross its path. The new logo takes into account the farm origins and the cooperative approach of the company.
The colour markings are retained, since red is a synonym for happiness in Asia, a market where the company is rapidly expanding. The new boxes are available depending on the fruit’s origin and market. For example, in Chile, the “Oscar Chile” packaging integrates the new Oscar map graphic.
Piled up, the new boxes form a smile.
Oscar: the kiwifruit that spreads joy and will put a smile on your face!

Some news

Oscar Kiwi ready for a new season

Oscar Kiwi ready for a new season

23 October 2018
Just be a little patient, the new Oscar Kiwi season is approaching! Only a few weeks and our delicious kiwi fruits will be ready to reach the stores… and your plates. The Oscar kiwi team is working ...
Kiwi: 3 healthy autumn recipes

Kiwi: 3 healthy autumn recipes

28 September 2018
As days are getting shorter, you might need some healthy tips to boost your energy. That's why we have made 3 kiwi fruit based recipes to help you beat the autumn blues and get more vitamins! The ...
Get in shape for spring with Oscar kiwi!

Get in shape for spring with Oscar kiwi!

24 April 2018
Want to get your weight under control before summer comes up in a few weeks? Eating kiwi fruit could be very helpful. Get a glimpse of all the benefits! Taking advantage of seasonal changes to rea...
Appetizer: 3 kiwifruit recipes for summer!

Appetizer: 3 kiwifruit recipes for summer!

09 July 2018
Want to try new delicious appetizer's ideas for the summer? Have a look at these simple, fresh and healthy recipes made by Oscar Kiwi… Just for you!   Kiwifruit & Smoked Salmon Verrin...
Kiwi, the best fruit for athletes!

Kiwi, the best fruit for athletes!

12 June 2018
With the Football World Cup in everyone’s minds, it's time to put your sneakers on... You’re already aware of the many daily kiwi fruits benefits, but did you know they were also great for athlete...
Kiwi fruit: benefits and recipes for children!

Kiwi fruit: benefits and recipes for children!

15 May 2018
Promoting fresh fruits and vegetables consumption is a priority for all parents even though it is not easy everyday! Oscar kiwi gives you some tips and recipes to make it a habit. Kiwi fruits bene...

Oscar

All your questions.
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