HISTORY


The history of a little kiwifruit all grown up

 

The history could begin with “once upon a time”., two clever farmers, François Lafitte and Guy Poylecot have a funny idea. In 1980, they decide to produce this little fruit on the fertile soils of the Adour, a place that combines a temperate oceanic climate with alluvial soil on the banks of the Gave. The precursors will then create the tool they need to give their kiwis the means to take over the market. They create their own cooperative and become pioneers in the production of kiwis. The Oscar® kiwi brand was born.

All of the production is sent to Germany, which at the time was the only European country to consume kiwifruit. One year later, Oscar® is the first kiwifruit brand sold in France. To introduce the Oscar® kiwi, they use their first communication tools, in-store samples: customers are wowed.

The dizzying rise of the Oscar® kiwis begins.

Thirty years later, the trade mark application was filed in 35 countries, from Spain to Canada by way of Japan and even Australia. Thirty years full of feats of production and marketing. Thirty years of innovation and success.

It is a success that is based on cooperative and solidarity spirit with their production partners and which has allowed the emergence of SCAAP Kiwifruits de France and Primland.

 

KIWI_OSCAR_HISTOIRE

Some news

Kiwi fruits and digestion

Kiwi fruits and digestion

11 March 2019
Do you have digestion issues? Are you sometimes feeling a little bloated after a meal? Maybe you should grab a kiwi fruit! It has plenty of fiber and also contains an enzyme aiding digestion.  K...
Kiwi fruits: how to select and store them?

Kiwi fruits: how to select and store them?

18 February 2019
Do you really know how to choose and store kiwi fruits whether you want to enjoy them right away or wait a few days? Here are a few tips to pick the best Oscar® kiwis on the stalls. Select kiwi f...
Celebrate Chinese New Year with Oscar®!

Celebrate Chinese New Year with Oscar®!

04 February 2019
In 2019, Chinese New Year celebrates the Earth Pig. For this special occasion, Oscar® is pleased to present its new packaging! Find out more about this year's celebrations... Chinese New Year, als...
Kiwi: sweet and salty recipes

Kiwi: sweet and salty recipes

22 January 2019
Have you ever tried kiwi fruits in your daily recipes? Well, you should! This is actually a great way to try new flavors… Have a look at these 3 delicious recipes made by Oscar® kiwi. You probab...
DIY: homemade kiwi scrub and mask!

DIY: homemade kiwi scrub and mask!

07 January 2019
Have you ever tried a DIY cosmetic food? This is actually a natural and nice way to pamper your skin. The good news is that you can try to do it with a kiwi fruit as it has many benefits. Lets find ou...
Essential winter vitamins with Oscar® kiwi!

Essential winter vitamins with Oscar® kiwi!

19 December 2018
Winter is here and it won’t bring us down! Lack of sunlight, tiredness and viruses are part of this cold season. Fortunately, there are tips to wipe out the winter disorders with Oscar® Kiwi. Ready...

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