The history of a little kiwifruit all grown up
The history could begin with “once upon a time”., two clever farmers, François Lafitte and Guy Poylecot have a funny idea. In 1980, they decide to produce this little fruit on the fertile soils of the Adour, a place that combines a temperate oceanic climate with alluvial soil on the banks of the Gave. The precursors will then create the tool they need to give their kiwis the means to take over the market. They create their own cooperative and become pioneers in the production of kiwis. The Oscar® kiwi brand was born.
All of the production is sent to Germany, which at the time was the only European country to consume kiwifruit. One year later, Oscar® is the first kiwifruit brand sold in France. To introduce the Oscar® kiwi, they use their first communication tools, in-store samples: customers are wowed.
The dizzying rise of the Oscar® kiwis begins.
Thirty years later, the trade mark application was filed in 35 countries, from Spain to Canada by way of Japan and even Australia. Thirty years full of feats of production and marketing. Thirty years of innovation and success.