HISTORY


The history of a little kiwifruit all grown up

 

The history could begin with “once upon a time”., two clever farmers, François Lafitte and Guy Poylecot have a funny idea. In 1980, they decide to produce this little fruit on the fertile soils of the Adour, a place that combines a temperate oceanic climate with alluvial soil on the banks of the Gave. The precursors will then create the tool they need to give their kiwis the means to take over the market. They create their own cooperative and become pioneers in the production of kiwis. The Oscar kiwi brand was born.

All of the production is sent to Germany, which at the time was the only European country to consume kiwifruit. One year later, Oscar is the first kiwifruit brand sold in France. To introduce the Oscar kiwi, they use their first communication tools, in-store samples: customers are wowed.

The dizzying rise of the Oscar kiwis begins.

Thirty years later, the trade mark application was filed in 35 countries, from Spain to Canada by way of Japan and even Australia. Thirty years full of feats of production and marketing. Thirty years of innovation and success.

It is a success that is based on cooperative and solidarity spirit with their production partners and which has allowed the emergence of SCAAP Kiwifruits de France and Primland.

 

KIWI_OSCAR_HISTOIRE

Some news

Oscar Kiwi ready for a new season

Oscar Kiwi ready for a new season

23 October 2018
Just be a little patient, the new Oscar Kiwi season is approaching! Only a few weeks and our delicious kiwi fruits will be ready to reach the stores… and your plates. The Oscar kiwi team is working ...
Kiwi: 3 healthy autumn recipes

Kiwi: 3 healthy autumn recipes

28 September 2018
As days are getting shorter, you might need some healthy tips to boost your energy. That's why we have made 3 kiwi fruit based recipes to help you beat the autumn blues and get more vitamins! The ...
Get in shape for spring with Oscar kiwi!

Get in shape for spring with Oscar kiwi!

24 April 2018
Want to get your weight under control before summer comes up in a few weeks? Eating kiwi fruit could be very helpful. Get a glimpse of all the benefits! Taking advantage of seasonal changes to rea...
Appetizer: 3 kiwifruit recipes for summer!

Appetizer: 3 kiwifruit recipes for summer!

09 July 2018
Want to try new delicious appetizer's ideas for the summer? Have a look at these simple, fresh and healthy recipes made by Oscar Kiwi… Just for you!   Kiwifruit & Smoked Salmon Verrin...
Kiwi, the best fruit for athletes!

Kiwi, the best fruit for athletes!

12 June 2018
With the Football World Cup in everyone’s minds, it's time to put your sneakers on... You’re already aware of the many daily kiwi fruits benefits, but did you know they were also great for athlete...
Kiwi fruit: benefits and recipes for children!

Kiwi fruit: benefits and recipes for children!

15 May 2018
Promoting fresh fruits and vegetables consumption is a priority for all parents even though it is not easy everyday! Oscar kiwi gives you some tips and recipes to make it a habit. Kiwi fruits bene...

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